Harajuku Culture
(July 11, 1980)
Woman walking in Harajuku, July 11, 1980: In the summer of 1980, the trendy monotone (black and white) fashion was popular worldwide. In Harajuku, Tokyo. It's not just about fashion, it's about the freedom to use and wear what you want. Not only fashion, but also products that can be said to be "free to use and wear as you like" are expanding in demand. It seems that the individualization of consumption in the true sense of the word has begun and the market for personal style (self-centered living) has finally sprouted.
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