Inside DRENi's store, lined with gorgeous dresses, in Chiyoda Ward, Tokyo.
The DRENi store, lined with gorgeous dresses. The rental of party dresses for attending weddings and other occasions is gaining support from the younger generation. It seems to match the values of people who think it's a waste to buy clothes they don't get to wear often, and who can't wear the same clothes all the time because they post them on Instagram (image sharing service). In Chiyoda Ward, Tokyo. taken on June 15, 2019. In the morning edition of the same month, "Party Dress Rental Spreading, Younger Generations 'Don't Want to Waste Buying'" was published on June 21.
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