Launch of New iPhone Models
Competition intensifies with docomo's entry?
September 20, 2013, Tokyo, Japan - President Kaoru Kato of NTT Docomo distributes bread and apple juice to those who wait for the opening of a Docomo shop in Tokyo as sales of Apple's latest iPhones begin across Japan on Friday, September 20, 2013.
After consistently losing its market share to its competitors - Softbank and KDDI - with the Apple smarphones in their lineups, the nation's leading mobile phone provider has now joined its rivals in selling iPhones. Docomo's move will likely deal a blow to Japanese smartphone manufacturers such as Sony Corp., Fujitsu Ltd. and Sharp Corp. (Photo by Natsuki Sakai/AFLO) AYF -mis-