UK: Josie Gibson unveiled as new Iceland ambassador

Wales, UK - April 18, 2024 TV favourite and I'm a Celeb star, Josie, 39, shot to fame when she won Big Brother in 2010 and has gone on to solidify her place in the hearts of Brits after filling morning TV screens with her iconic Bristolian accent and infectious laugh. Now, the much-loved mum of one has been unveiled as the new face of Iceland and will grace TV screens again appearing on the supermarket's new adverts from April 19. Josie's first job as the new face of the brand was to get on the tills and serve shoppers in one of its stores before having a go at stacking one of the supermarket's iconic freezers. The store team also presented Josie with her own Iceland jacket and name badge, which she was eager to wear as she met colleagues and customers. [RESTRICTIONS: NO SALES UK AND IRELAND] ( Original Title: UK: Josie Gibson unveiled as new Iceland ambassador )