Apple's new product launch in the U.S.
Held in the place where the first Macintosh was announced
September 9, 2014, California, United States : Apple's senior vice president of Internet Software and Service, Eddy Cue speaks about the new Apple Pay product Apple Pay during an Apple event at the Flint Center in Cupertino, California, United States on Tuesday September 9, 2014. (Photo by Koichi Mitsui/AFLO)