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Yoshinoya "Beef Sukiyaki Nabe Set" Launched Reintroducing a Hit Product
Yoshinoya, a major beef bowl chain, announced on April 22 that it will launch "Gyu Sukiyaki Nabe Set" and "Gyu Chige Nabe Set," which were popular last year, on April 29. The first set, which went on sale last December, became a hit, selling 14 million servings in six months and contributing to the improvement of Yoshinoya Holdings' business performance. The price was raised by 40 yen to reflect the soaring price of beef. Attending the press conference were (from left) TV personality Daisuke Miyagawa, Yoshinoya Holdings President Yasunori Kawamura, and TV personality Megumi Yasushi on the afternoon of October 22, 2014 in Tokyo.
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25617990
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License type
Editorial
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Authorization requested before purchase
Creation date
24-10-2014
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