Cosmetics for Seniors
Shiseido Announces New Brand
Shiseido announced on November 11 a new cosmetics brand "Prior" for senior women, with a total of 33 products and 65 varieties to be launched in January 2015. Masahiko Uotani, president of the company, attended the press conference on the morning of November 11, 2014 in Chuo-ku, Tokyo.
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