Apple "iPhone SE" released
Smaller than before, lower price
Customers gather at Apple Store during the launching of its new iPhone SE and iPad Pro in Omotesando on March 31, 2016 in Tokyo, Japan. A new iPhone SE model and a new iPad Pro 9 inch model go on sale for the first time. The two smaller models are priced below the current iPhone and iPad Pro and Apple hopes that they will appeal to new users and also those preferring smaller gadgets, and that they will help to boost sales in a usually slower spring period. (Photo by Rodrigo Reyes Marin/AFLO)