Sumitomo Life Insurance Company and SoftBank
Business Alliance in Insurance Development
July 21, 2016, Tokyo, Japan - Japan's insurer Sumitomo Life Insurance president Masahiro Hashimoto (C) shakes hands with South African insurer Discovery Ltd. Chief executive Adrian Gore (L) and Japanese communication giant Softbank president Ken Miyauchi (R) as they announced Sumitomo will develop the new insurance product "Japan Vitality Project" with other two companies at a press conference in Tokyo on Thursday, July 21, 2016. The new life insurance has lower premiums to more healthy conscious people using health care devices or smartphones with health care applications. (Photo by Yoshio Tsunoda/AFLO) LWX -ytd-