Rakuten and Dentsu form new company for data-driven marketing
July 26, 2017, Tokyo, Japan - Japan's online commerce giant Rakuten president Hiroshi Mikitani (L) smiles with Rakuten vice president Makoto Arima (C) and advertising agency giant Dentsu executive Norihiro Kuretani (R) as they announce that Rakuten and Dentsu will form a new marketing company "Rakuten Data Marketing" at a press conference in Tokyo on Wednesday, July 26, 2017. Arima becomes the president of the new company. (Photo by Yoshio Tsunoda/AFLO) LwX -ytd-